jueves, 12 de junio de 2014

Versace

There are several lines that make up the Versace brand: Atelier Versace, Versace Couture, Versace Sports, Versace Home Collection, Versace Jeans Couture, Versace Collection, Young Versace, and Versus. In addition to clothing and accessories, it also operates a hotel, the Palazzo Versace. The hotel, which opened in September 1998 on Another Palazzo Versace is currently under development in Dubai, scheduled to open in late 2013. On June 25, 2010, Versace announced the launch of Damac Towers interior design by Versace Home in downtown Beirut.
Versace Couture is the house's main line and contains high-end, often handmade apparel, jewellery, watches, fragrances, cosmetics, handbags, and home furnishings. Traditionally, this is the only line presented on the runway. Versace is usually shown during Milan's fashion week, but this has not been strictly the case in recent years. Couture dresses in this line cost about $10,000 and suits cost approximately $5,000. Donatella Versace directly heads this line and designs much of it.
The other Versace label, named Versace Collection, and again overseen by Donatella Versace, is the second high-end line of the group and is aimed at young and fashionable people. The logo is discreet and consists of a hollowed V surrounded by the classic Versace Greek frieze, or is signed with the word "collection" written in black at the bottom of the name Versace, which is written in hollowed letters or in white.
The Versace Sport line was stopped in 2008 owing to counterfeiting, which damaged the Versace group image. Lady Gaga was announced as the face of Versace 2014, reaching to fashion heights.
Versace Jeans Couture, renamed Versace Jeans, is a casual clothing line that focuses on informal clothing, high-end denim, and classic Versace print shirts. It is readily available and comparably affordable but has been discontinued in the United States for the most part. This line is distributed through 56 boutiques and flagship stores, and 1,800 multi-brand points of sale, including Internet-based shops. Versace Sport encompasses active wear and accessories.

Boutiques:
As of August 2013, 82 boutiques operate throughout the world, and the first boutique that was opened outside of Italy was in Glasgow, Scotland, in 1991.


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