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Dolce & Gabbana

Dolce & Gabbana is an Italian luxury industry fashion house. The company was started by Italian designers Domenico Dolce (born 13 August 1958 in Polizzi Generosa, Sicily) and Stefano Gabbana (born 14 November 1962 in Milan).

Dolce & Gabbana had two central lines (D&G and Dolce & Gabbana) until 2012, when the lines merged under the label Dolce & Gabbana.

Dolce&Gabbana

Dolce&Gabbana (spelled without spaces, unlike the name of the company) specializes in luxury items influenced more by designers and is more formal and 'timeless', responding to long-term trends as well as seasonal changes. It also sells sunglasses and corrective eyewear, purses, and watches. In April 2009 it launched its make-up range, unveiled at Selfridges, London by Scarlett Johansson. In February 2010, it was announced that American singer Madonna would design a collection of sunglasses titled MDG, set to be released in May of that year. It also has a set of fragrances for men and women. An example is 'The One' which is a perfume by Dolce&Gabbana.

D & G

D & G was a difussion line. It is the younger, more flamboyant diffusion line of the brand. Unlike Dolce&Gabbana, D&G sells watches as well as clothing: watches are manufactured by Naloni and Binda Group. In 2011, Dolce & Gabbana decided to abolish the D & G-line in order to put "more strength and energy" into their other collections.

Dona Karan

The mission of the Donna Karan Company, as a design driven company, is to represent the international pulse of New York in the design, marketing and delivery of a complete lifestyle system to a global customer. We will apply the highest standards of creativity, integrity, quality and innovation to our products and concepts.

DONNA KARAN COLLECTION

The Donna Karan Collection is a modern system of dressing created to appeal to women's senses on every level. Founded on an intuitive understanding of a woman's needs and desires, this exclusive collection embodies the ultimate in luxury, sensuality, comfort and creative expression, always utilizing the finest quality fabrics, workmanship and technological innovation.

Donna Karan international has an excess of two hundred company-owned and licensed free standing Donna Karan Collection, DKNY, and DKNY Jeans stores worldwide. The first flagships opened in London – DKNY in 1994, and Collection two years later. 1999 marked the opening of the uptown New York City DKNY flagship store, located at 60th street and Madison Avenue, and two years later, came the downtown DKNY flagship on West Broadway in SoHo. Bringing it back to where it all began, in 2001 Karan opened the Donna Karan New York flagship store, the premiere collection showcase, at 819 Madison Avenue. Designed as “a serene escape from the city’s chaos,” a dramatic indoor/outdoor river rock garden runs through the townhouse’s ground floor.

Balenciaga

Balenciaga is a French fashion house founded by Cristóbal Balenciaga, a Spanish designer, born in the Basque Country, Spain. He had a reputation as a couturier of uncompromising standards and was referred to as "the master of us all" by Christian Dior. His bubble skirts and odd, feminine, yet ultra-modern shapes were trademarks of the house. The House of Balenciaga is now owned by the French multinational company Kering. Balenciaga's current Creative Director is Alexander Wang.

Cristóbal Balenciaga opened his first boutique in San Sebastián, Spain in 1918, which expanded to include branches in Madrid and Barcelona. The Spanish royal family and the aristocracy wore his designs, but when the Spanish Civil War forced him to close his stores, Balenciaga moved to Paris.

Balenciaga opened his Paris couture house on Avenue George V in August 1937, and his first runway show featured designs heavily influenced by the Spanish Renaissance. Balenciaga's success in Paris was nearly immediate. Within two years, the French press lauded him as a revolutionary, and his designs were highly sought-after. Carmel Snow, the editor of Harper's Bazaar was an early champion of his designs.

Customers risked their safety to travel to Europe during World War II to see Balenciaga's clothing. During this period, he was noted for his "square coat," with sleeves cut in a single piece with the yoke, and for his designs with black (or black and brown) lace over bright pink fabric.

Gucci

Gucci is an Italian fashion and leather goods brand, part of the Gucci Group, which is owned by French company Kering formerly known as PPR. Gucci was founded by Guccio Gucci in Florence in 1921. Gucci generated about € 4.2 billion in revenue worldwide in 2008 according to BusinessWeek magazine and climbed to 41st position in the magazine's annual 2009 "Top Global 100 Brands" chart created by Interbrand. Gucci is also the biggest-selling Italian brand. Gucci operates about 278 directly operated stores worldwide (as of September 2009) and it wholesales its products through franchisees and upscale department stores. In the year 2013 the brand was valued at $ 12.1 Billion USD with a sales of $4.7 billion USD. As per forbes list 2013 Gucci was ranked 38 most valuable brand.

A turnaround of the company devised in the late 1980s made Gucci a global contender and notable fashion label. In October 1995, Gucci went public and had its first initial public offering on the AMEX and NYSE for $22 per share. November 1997 also proved to be a successful year as Gucci acquired a watch licensee, Severin-Montres, and renamed it Gucci Timepieces. The firm was named "European Company of the Year 1998" by the European Business Press Federation for its economic and financial performance, strategic vision as well as management quality. Gucci headquarters are in Florence, other world offices are in Milan, Paris, London, Hong Kong, Japan, and New York. PPR headquarters are in Paris.

Chanel

Chanel S.A. is a French, privately held company owned by Alain and Gerard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of the couturière Gabrielle Bonheur Chanel. Chanel S.A. is a high fashion house that specializes in haute couture and ready-to-wear clothes, luxury goods and fashion accessories. In her youth, Gabrielle Chanel gained the nickname Coco from her time as a chanteuse. As a fashion designer, Coco Chanel catered to women’s taste for elegance in dress, with blouses and suits, trousers and dresses, and jewellery (gemstone and bijouterie) of simple design, that replaced the opulent, over-designed, and constrictive clothes and accessories of 19th-century fashion. The Chanel product brands have been personified by fashion models and actresses, including Inès de la Fressange, Catherine Deneuve, Carole Bouquet, Vanessa Paradis, Nicole Kidman,Anna Mouglalis, Lucía Hiriart, Hope Portocarrero, Audrey Tautou, Keira Knightley and Marilyn Monroe.

The House of Chanel is known for the “little black dress”, the perfume No. 5 de Chanel, and the Chanel Suit. Chanel’s use of jersey fabric produced garments that were comfortable and affordable. Chanel revolutionized fashion — high fashion (haute couture) and everyday fashion (prêt-à-porter) — by replacing structured-silhouettes, based upon thecorset and the bodice, with garments that were functional and at the same time flattering to the woman’s figure.

In the 1920s, the simple-line designs of Chanel couture made popular the "flat-chested" fashions that were the opposite of the hourglass-figure achieved by the fashions of the late 19th century — the Belle Époque of France (ca. 1890–1914), and the British Edwardian Era (ca. 1901–1919). Chanel used masculine colours, such as grey and navy blue, to denote feminine boldness of character. The clothes of the House of Chanel featured quilted fabric and leather trimmings; thequilted construction reinforces the fabric, the design and the finish, producing a garment that maintains its form and function while being worn. An example of such haute couture techniques is the woolen Chanel suit — a knee-length skirt and a cardigan-style jacket, trimmed and decorated with black embroidery and gold-coloured buttons. The complementary accessories were two-tone pump shoes and jewellry (gemstone and bijouterie), usually a necklace of pearls, and a leather handbag.

Versace

There are several lines that make up the Versace brand: Atelier Versace, Versace Couture, Versace Sports, Versace Home Collection, Versace Jeans Couture, Versace Collection, Young Versace, and Versus. In addition to clothing and accessories, it also operates a hotel, the Palazzo Versace. The hotel, which opened in September 1998 on Another Palazzo Versace is currently under development in Dubai, scheduled to open in late 2013. On June 25, 2010, Versace announced the launch of Damac Towers interior design by Versace Home in downtown Beirut.

Versace Couture is the house's main line and contains high-end, often handmade apparel, jewellery, watches, fragrances, cosmetics, handbags, and home furnishings. Traditionally, this is the only line presented on the runway. Versace is usually shown during Milan's fashion week, but this has not been strictly the case in recent years. Couture dresses in this line cost about $10,000 and suits cost approximately $5,000. Donatella Versace directly heads this line and designs much of it.

The other Versace label, named Versace Collection, and again overseen by Donatella Versace, is the second high-end line of the group and is aimed at young and fashionable people. The logo is discreet and consists of a hollowed V surrounded by the classic Versace Greek frieze, or is signed with the word "collection" written in black at the bottom of the name Versace, which is written in hollowed letters or in white.

The Versace Sport line was stopped in 2008 owing to counterfeiting, which damaged the Versace group image. Lady Gaga was announced as the face of Versace 2014, reaching to fashion heights.

Versace Jeans Couture, renamed Versace Jeans, is a casual clothing line that focuses on informal clothing, high-end denim, and classic Versace print shirts. It is readily available and comparably affordable but has been discontinued in the United States for the most part. This line is distributed through 56 boutiques and flagship stores, and 1,800 multi-brand points of sale, including Internet-based shops. Versace Sport encompasses active wear and accessories.

Boutiques:

As of August 2013, 82 boutiques operate throughout the world, and the first boutique that was opened outside of Italy was in Glasgow, Scotland, in 1991.

Louis Vuitton 

Louis Vuitton Malletier, commonly referred to as Louis Vuitton or shortened to LV, is a French fashion house founded in 1854 by Louis Vuitton. The label's LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, and books. Louis Vuitton is one of the world's leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website. For six consecutive years (2006–2012), Louis Vuitton has been named the world's most valuable luxury brand. 2012 valuation was 25.9 billion USD. Year 2013 valuation of the brand was 28.4 billion USD with a sales of 9.4 billion USD.

Brand

The Louis Vuitton brand and the famous LV monogram are among the world's most valuable brands. According to a Millward Brown 2010 study, Louis Vuitton is the world's 29th most valuable brand, right after Gillette and before Wells Fargo. The brand itself is estimated to be worth over USD $19 billion. For the sixth consecutive year, Louis Vuitton still at number one of ten most powerful brand published by the Millward Brown Optimor's 2011 BrandZ study with value of $24.3 billion. It was more than double value from the second rank.

Louis Vuitton is one of the most counterfeited brands in the fashion world due to its image as a status symbol. Ironically, the signature Monogram Canvas was created to prevent counterfeiting. In 2004, Louis Vuitton fakes accounted for 18% of counterfeit accessories seized in the European Union.

The company takes counterfeiting seriously, and employs a team of lawyers and special investigation agencies, actively pursuing offenders through the courts worldwide, and allocating about half of its budget of communications to counteract counterfeiting of its goods. LVMH (Vuitton's parent company) further confirmed this by stating: "Some 60 people at various levels of responsibility working full-time on anti-counterfeiting in collaboration with a wide network of outside investigators and a team of lawyers. In a further effort, the company closely controls the distribution of its products. Until the 1980s, Vuitton products were widely sold in department stores (e.g., Neiman Marcus and Saks Fifth Avenue). Today, Vuitton products are primarily available at authentic Louis Vuitton boutiques, with a small number of exceptions. These boutiques are commonly found in upscale shopping districts or inside luxury department stores. The boutiques within department stores operate independently from the department and have their own LV managers and employees. LV has recently launched an online store, through its main website, as an authorized channel to market its products.

Products

Since the 19th century, manufacture of Louis Vuitton goods have not changed: Luggage is still made by hand. Contemporary Fashion gives a preview of the creation of the LV trunks: "The craftsmen line up the leather and canvas, tapping in the tiny nails one by one and securing the five-letter solid pick-proof brass locks with an individual handmade key, designed to allow the traveler to have only one key for all of his or her luggage. The wooden frames of each trunk are made of 30-year-old poplar that has been allowed to dry for at least four years. Each trunk has a serial number and can take up to 60 hours to make, and a suitcase as many as 15 hours.

Iconic bags of Louis Vuitton include the Speedy bag and Neverfull bags. Each season Louis Vuitton produces rare, limited edition bags that are generally only available by reservation through larger Louis Vuitton stores.

Many of the company's products utilize the signature brown Damier and Monogram Canvas materials, both of which were first used in the late 19th century. All of the company's products exhibit the eponymous LV initials. The company markets its product through its own stores located throughout the world, which allows it to control product quality and pricing. It also allows LV to prevent counterfeit products entering its distribution channels. In addition, the company distributes its products through the company's own website, LouisVuitton.com.

Louis Vuitton opened its first airport store at Seoul Incheon International airport towards the end of 2011.

Cristobal Balenciaga 

A true fashion innovator, Cristobal Balenciaga radically altered the fashionable silhouette of women in the mid-twentieth century. With the methodical skill of an expert tailor, he created garments of fluidity and grace. Unlike many couturiers, Balenciaga was able to drape, cut, and fit his own muslin patterns, known as toiles. He was respected throughout the fashion world for both his knowledge of technique and construction, and his unflinching perfectionism.

Balenciaga was born in the small fishing village of Guetaria in the Basque region of Spain on January 21, 1895. From his early years, he spent many hours by his mother's side as she worked as a seamstress. In his teens, the most prominent woman of his town, the Marquesa de Casa Torres, became his patron and client, sending him to Madrid for formal training in tailoring and proudly wearing the results. Balenciaga found early success in his native country. He opened branches of his boutique Eisa in Madrid, Barcelona, and the fashionable seaside resort of San Sebastián. His designs were favored by the Spanish royal family and fashionable members of the aristocracy. When the Spanish Civil Warforced the closure of his boutiques, Balenciaga moved his operation to Paris, the acknowledged fashion capital of the world. There the talented designer joined the ranks of Coco Chanel, Elsa Schiaparelli, and Mainbocher, among other established couturiers. In August 1937, Balenciaga staged his first runway show at his Avenue George V atelier, showing a collection that was heavily influenced by the Spanish Renaissance. Balenciaga interpreted numerous historical styles throughout his career. His "Infanta" gown was inspired by the costumes of the young Spanish princesses from portraits by Diego Velázquez, while the short, heavily ornamented "jacket of light" traditionally worn by toreadors in the bullfighting ring inspired much of his evening wear.

By 1939, Balenciaga was being praised in the French press as a revolutionizing force in fashion, with buyers and customers fighting to gain access to his collection. During World War II, clients risked travel to Europe for Balenciaga's designs, especially his celebrated square coat—in which the sleeve was cut in one piece with the yoke—and anything shown in his unique color combination of black and brown or black lace over bright pink. In the postwar years, Balenciaga's designs became streamlined and linear. The clothing he created was different than the popular, curvy hourglass shape that Christian Dior promoted with his New Look. Balenciaga favored fluid lines that allowed him to alter the way clothing related to a woman's body. Waistlines were dropped, then raised, independent of the wearer's natural waistline. In 1953, he introduced the balloon jacket, an elegant sphere that encased the upper body and provided a pedestal for the wearer's head. In 1957 came the creation of his high-waisted baby doll dress, the gracefully draped cocoon coat, and the balloon skirt, shown as a single pouf or doubled, one pouf on top of the other.

Throughout the 1960s, Balenciaga continued showing collections of unparalleled technique and beauty. His innovative use of fabric—he liked bold materials, heavy cloths, and ornate embroideries—led him to work with the Swiss fabric house of Abraham. Together they developed silk gazar, a stiffer version of the pliable fabric that Balenciaga used in suits, day dresses, and evening wear. Loyal clients such as the Duchess of Windsor, Pauline de Rothschild, and Gloria Guinness continued to appreciate the discreet but important touches he provided in his clothing: collars that stood away from the collarbone to give a swanlike appearance and the shortened (seven-eighths-length) bracelet sleeve, so called because it enabled the wearer to better flaunt her jewelry. When the Balenciaga salon closed in 1968, the occasion marked the end of the career of a great artist whose influence is still being felt in the twenty-first century. The modern look that he created has been sustained by André Courrèges and Emanuel Ungaro, who both apprenticed at his atelier, and by Hubert de Givenchy, among others. Balenciaga died on March 24, 1972, at home in his beloved Spain. A longtime client offered a fitting epitaph: "Women did not have to be perfect or even beautiful to wear his clothes. His clothes made them beautiful."

Gianni Versace 

Gianni Versace’s clothes are known for their striking colours, materials and cuts: sexy to the point of vulgarity.

Like all good Italian boys, Gianni Versace learnt from his mother, who taught him first to cut and then make clothes, as she ran a small tailor-shop to support the family.

Gianni loved designing the clothes himself and soon he was selling them out of his mother’s shop. He moved on, furthering his understanding of the rag trade by working as a fabric buyer.

At 25, Gianni moved to Milan, where he designed his first prêt-a-porter collections for Genny, Complice and Callaghan. It was in a collection for Complice that Gianni’s own name was first included in the brand name.

The first Versace boutique opened in Milan’s Via della Spiga in 1978, and Gianni sold his own designs alongside other labels, though soon he was outselling all the other brands.

In the early 1980s, with the global economic boom and fashion for lavish, strongly stated clothing, Versace’s ‘look’ flourished and his boutiques spread around the world.

In 1985, Versace added the Instante label to his fashion empire. Similar in style to Versace couture, it was targeted at a less affluent and younger crowd.

The Versace label continued to grow and, with new collections, Gianni would only vaguely sketch out his ideas, before trusting his assistants to make the ideas wearable.

In July 1997, to the shock of the world, Gianni was found shot dead in front of his mansion in Miami, Florida. His killer was allegedly a serial killer who later took his own life.

Control of Gianni’s empire passed to his brother Santo, and his sister Donatella became the new head of design. However, it was Donatella’s 11-year-old daughter, Allegra, who was the soul heiress of Gianni’s fortune.

In terms of his personal life, Gianni met Antonio D'Amico, a model, in 1982. The couple embarked on a long-term relationship that lasted until Versace's untimely death. During that time, Antonio worked as designer for the Versace sports line.

Stefano Gabbana & Domencio Dolce

Dolce and Gabbana are arguably the most powerful and influential designers of our time. Their clients include some of the best dressed people in the world, such as the Beckhams, Madonna and Sophia Loren.

Stefano Gabbana was born on 14 November 1962, in Venice, Italy. Domencio Dolce was born on 13 September 1958, in a small village in Sicily. Dolce studied fashion design in Sicily and gained experience in his parents businesses. Gabbana, however, studied graphic design and gained some work experience in fashion, as an assistant in an atelier in Milan, where the pair first met in 1980.

By 1982, they had started their first fashion consulting studio and, in 1985, they showed their first women’s collection in Milan, winning national acclaim.

The collection was mainly homemade, and consisted of instructed designs and complicated systems of fastenings. Inspirational figures for the collection included Italian actresses Sophia Loren and Anna Magnani.

Later signature designs would include corset dresses, gangster pinstripes and sexy black suits. However, it was a visit to Sicily at the end of the 1980s which was instrumental in emphasising their celebration of the curvaceous female form.

The designing duo next tried their luck in Japan and signed an agreement with the Kashiyama group. In 1989, they opened their first boutique in Japan, and two years later they were presenting their first men’s collection.

Dolce and Gabbana are now fundamentally known for wanting to make women look “fantastically sexy”. Many of their designs are adapted from the feminist-era, before being glamorised and modernised.

They describe their style as “sweet and sharp” and “New Millennium cool”. They were once quoted as saying they are mostly concerned with creating the best, most flattering clothes and sparkling trends.

D&G began achieving long awaited awards in the 1990s and, in 1991, they were awarded the ‘Wollmark Award’ and ‘Best Fragrance of the Year’ in 1993. By the end of the 1990s, it was reported that their sales were around $500 million per year. They have now become one of the world’s most successful ready-to-wear companies and are considered Hollywood’s number one choice of designer.

The couple currently reside in a 19th Century mini-villa in Milan, with an apartment next door. They have also recently renovated one of their properties on the French Riviera.

Lee Alexander Mcqueen 

Alexander Mcqueen was born in London on March 17^th 1969, the youngest of six children. He left school at the age of 16 and was offered and apprenticeship at the traditional Savile row Tailors Anderson and Shephard and then at neighbouring Gieves and Hawkes, both masters in the technical construction of clothing.

From there he moved to the theatrical costumiers Angels and Bermans where he mastered 6 methods of pattern cutting from the melodramatic 16th Century to the razor sharp tailoring which has become a McQueen signature. Aged 20 he was employed by the designer Koji Tatsuno, who also had his roots in British tailoring. A year later McQueen travelled to Milan where he was employed as Romeo Gigli’s design assistant. On his return to London, he completed a Masters degree in Fashion Design at Central Saint Martin’s. He showed his MA collection in 1992, which was famously bought in its entirety by Isabella Blow.
Alexander McQueen shows are known for their emotional power and raw energy, as well as the romantic but determinedly contemporary nature of the collections. Integral to the McQueen culture is the juxtaposition between contrasting elements: fragility and strength, tradition and modernity, fluidity and severity. An openly emotional and even passionate viewpoint is realised with a profound respect and influence for the arts and crafts tradition. Alexander’s collections combine an in-depth working knowledge of bespoke British tailoring, the fine workmanship of the French Haute Couture atelier and the impeccable finish of Italian manufacturing.

In less than 10 years McQueen became one of the most respected fashion designers in the world. In October 1996 he was appointed Chief Designer at the French Haute Couture House Givenchy where he worked until March of 2001.

In December 2000, 51% of Alexander McQueen was acquired by the Gucci Group, where he remained Creative Director. Collections include womens ready-to-wear, mens ready-to-wear, accessories, eyewear and fragrance (Kingdom 2003 and MyQueen 2005). Expansion followed and included the opening of flagship stores in New York, London, Milan, Las Vegas and Los Angeles.

The following awards have recognized Alexander McQueen’s achievement in fashion: British Designer of the year 1996, 1997, 2001, and 2003, International Designer of the Year by The Council of Fashion Designer’s of America (CFDA) in 2003, A Most Excellent Commander of The British Empire (CBE) by her Majesty the Queen in 2003, GQ Menswear Designer of the Year in 2007.

Hubert de Givenchy

Synopsis

Hubert de Givenchy was born to an aristocratic family in Beauvais, France, on February 21, 1927. After attending art school, he worked for several important fashion designers in Paris. He opened his own design house in 1952 and was immediately praised for his chic, feminine designs. Givenchy's most famous couture client was actress Audrey Hepburn, who wore his designs in Breakfast at Tiffany's (1961), among other films.

Family Background

Hubert de Givenchy Marcel Taffin de Givenchy was born on February 21, 1927, in the city of Beauvais in northern France. His parents, Lucien and Béatrice (née Badin) Taffin de Givenchy, gave him and his brother, Jean-Claude, an aristocratic heritage. After Lucien Taffin de Givenchy died in 1930, Givenchy was raised by his mother and his maternal grandmother.

Training and Early Career

In 1944, Hubert de Givenchy moved to Paris, where he studied art at the École Nationale Supérieure des Beaux-Arts. Though he briefly considered a career in law, he decided to enter the world of fashion and, at the age of 17, began an apprenticeship with designer Jacques Fath. After his time with Fath, Givenchy worked for several famous French couture houses in the 1940s: Lucien Lelong, Robert Piquet and Elsa Schiaparelli.

House of Givenchy

Givenchy opened his own design house in 1952. His debut collection was a hit. It featured separates such as long skirts and tailored blouses, including the "Bettina blouse," named after model Bettina Graziani. In his following collections, he also designed elegant evening gowns, feminine hats and tailored suits, and the Givenchy name became synonymous with Parisian chic.

In 1953, Givenchy met Spanish designer Cristóbal Balenciaga, whom he greatly admired. In 1957, the two designers teamed up to introduce a new silhouette called the "sack," a loose form without any waistline.

By the 1960s, Givenchy, setting new trends and embracing certain aspects of youth culture, had begun to favor shorter hemlines and straighter silhouettes in his designs.

Later Career and Retirement

After selling his business to the luxury conglomerate Louis Vuitton Moët Hennessey in 1988, Givenchy designed for seven more years, retiring and presenting his final collection in 1995. He was succeeded as head designer by enfant terrible John Galliano. Designers to later serve as head designer at Givenchy include Alexander McQueen and Riccardo Tisci.

Givenchy lives in retirement at a country estate called Le Jonchet in the French countryside. His work has been shown in retrospective exhibitions at the Fashion Institute of Technology in New York and the Musée Galliera in Paris, and he received a Lifetime Achievement Award from the Council of Fashion Designers of America in 1996.

Giorgio Armani

Synopsis

Born on July 11, 1934, in Italy, Giorgio Armani is an iconic clothing designer who has expanded his empire to include restaurants and hotels. His popularity skyrocketed in America in the 1980s when his men's 'power suits' appeared frequently on the television series Miami Vice and in the 1980 filmAmerican Gigolo, which starred Richard Gere in Armani's signature garb.

Early Life

Designer Giorgio Armani was born on July 11, 1934, in Piacenza, Italy. With his body-conscious yet understated clothing, Giorgio Armani has become one of the most popular names in fashion. He first launched his business empire in the mid-1970s, and it has grown substantially over the years. The Armani brand now includes makeup, housewares, books and hotels.

The son of a shipping manager, Armani grew up in a small town outside of Milan. It was a difficult time in Italian history. Giorgio and his two siblings—older brother Sergio and younger sister Rosanna—experienced the hardships of World War II firsthand. Some of his friends were killed during Allied bombings. "We were poor and life was tough," he explained to Harper's Bazaar. "The cinema in Milan was a refuge—a palace of dreams—and the movie stars seemed so glamorous. I fell in love with the idealized beauty of Hollywood stars."

Early Designs

After completing his military service, Armani dropped out of university and went to work at La Rinascente, a famous Milan department store. He then joined the staff of Nino Cerruti as a designer. With the encouragement of his friend Sergio Galeotti, Armani started to do freelance design work for other companies as well.

Armani and Galeotti became business partners, founding Giorgio Armani S.p.A. in July 1975. The company's first collection—a men's clothing line—debuted that year. Armani launched a women's collection the following year, which received a warm reception. His clothes were revolutionary at the time, introducing a more natural fit and using a subtle color palette. "My vision was clear: I believed in getting rid of the artifice of clothing. I believed in neutral colors," he later told WWD.

Famous designers

KARL LAGERFELD

In addition to his own label, fashion designer Karl Lagerfeld has been a major creative force behind such well-known brands as Tommy Hilfiger, Chanel, and Fendi.

One of the most acclaimed fashion designers in the world, Karl Lagerfeld was born in Hamburg, Germany. While he's never revealed his true birthday, it's been reported he was born September 10, 1933. Known for his bold designs and constant reinvention, he's been hailed Vogue magazine as the "unparalleled interpreter of the mood of the moment."

Career Beginnings

Sensing his future lay elsewhere, 14-year-old Lagerfeld made the bold decision, with the blessing of his parents, to move to Paris. He'd been there just two years when he submitted a series of sketches and fabric samples to a design competition. He ended up taking first place in the coat category and meeting another winner, Yves Saint Laurent, who would become a close friend.

Soon, Lagerfeld had full time work with French designer Pierre Balmain, first as a junior assistant, and later as an apprentice. It was a demanding position, and the young designer remained in it for three years. He took work as a creative director with another fashion house before finally, in 1961, striking out on his own.

Good work soon followed, with Lagerfeld designing collections for Chloe, Fendi (where he was brought on to oversee the company's fur line) and others. Lagerfeld became known in the fashion industry for his innovative, in-the-moment styles. But Lagerfeld also had an appreciation for the past, and he often shoped in flea markets, finding ld wedding dresses to deconstruct.

By the 1980s, Karl Lagerfeld was a major star in the fashion world. He was a favorite among the press, who loved to chronicle his changing tastes and social life. Lagerfeld kept company with other major stars, including his good friend Andy Warhol.

While he's developed a sort of hired gun reputation for jumping from one label to the next, he's also put together a track record of success that few designers can match. At Chanel in the early 1980s he did what few thought possible: He returned what was perceived to be a near-dead brand back to life with a revamped popular ready-to-wear lineup.

In recent years, Lagerfeld, whose work has crossed over into film and photography, has continued to maintain a busy schedule. In 2011 he designed a line of glassware for the Swedish company Orrefors. That same year, he signed on to create a new clothing collection for Macy's.

Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behavior and the newest creations of textile designers.

Nowadays fashion is running the world, with designers like Karl Lagerfeld, Christian Dior, Giambattista Valli, Coco Chanel, Pierre Balmain, Hubert de Givenchy, Giorgio Armani, Gianni Versace, Stefano Gabbana, Cristóbal Balenciaga, Nino Cerruti, Azzedine Alaia and many more, taking the fashion to another level everyday challenging each other.